To build a workforce for the future, leaders need to understand how priorities are changing among new generations of talent.
Carlotta Hirthe
Consultant
Carlotta Hirthe Said
In promotion and advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product. The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word “endorsement” usually applies to pitches by celebrities.
The Impact and Power of Storytelling
Storytelling is deeply entrenched in human communication and has been at its core for many centuries. It truly is the purest way of bringing a message across, a way of communicating
What it Takes to Market a Brand
Launching or re-introducing a brand is probably one of the most exciting and challenging aspects of marketing in general. You’ve spent considerable amounts of valuable time on (re)shaping the identity and positioning of the brand, collected valuable data,
Ancient Thoughts for Modern Results
It all started in the 3rd century BC with the gathering of a group of thinkers in Athens. By debating and discussing the ways —and tools— for living a fulfilling and virtuous life, Stoicism was born. This impactful ideology has since not only survived for